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Gender and advertising in Kenyan print newspaper: a study of the daily nation newspaper.
(International Research Journal of Rongo University (IJORU), 2024)
Beyond promoting products and services, advertisements possess the capacity to influence perceptions,
convictions, and attitudes. Advertisements possess the potential to reflect or shape societal norms, thus
portraying ...
Harnessing the economic value of indigenous knowledge in Kenya: a qualitative review of the legal framework
(Emerald Insight, 2024-01-14)
Abstract
Purpose – Commercial entities have recently expressed growing interest in commercialising indigenous
knowledge (IK) due to its enormous economic and intrinsic value. As this happens, custodial communities
must ...
Gendered Disinformation of Female Politicians on Social Media in Kenya: A Case of Migori Republican Council Facebook Page
(2024-03-28)
The increase in information communication technologies (ICTs) has undoubtedly facilitated socio-economic
and political progress, granting individuals a platform for expression and engagement. However, this
increased ...